Or rather, you will need to at least have some type of "lead magnet" to give to your subscribers or website visitors in exchange for their information.
This method is used frequently in online businesses, from beginners to experts like:
- Tony Robbins
- Brian Tracy
- Les Brown
- Tim Ferriss
- Russell Brunson
- and more.
However, this highly effective marketing tactic can be used in any business model.
For instance, I've seen highly successful dental practices (my former industry) who have used a lead magnet to get people that visit their website to paying customers.
And for dentists, that can mean a lot of profits over the life of the customer.
So what is a lead magnet anyway?
A lead magnet, is simply a gift of some sort in exchange for the visitors contact information, typically their name and email.
The lead magnet itself can be anything from a training course, or as simple as a report, guide, white paper, blueprint, or ebook.
The most prevalent is either a guide/report or simply an ebook.
How to Create an Ebook Quickly
If you're strapped for time, or simply you don't feel like writing the content, there are "secret hacker" methods online marketers have been using for years to whip up ebooks and lead magnets in record time.
After all, no need to reinvent the wheel, right?
What the experts are doing
If you want to create an Ebook quickly, you can simply use someone else's pre-written material. There are sites out there that sell PLR or "public license rights" books that you can rebrand. Depending on the license type, many times you can even rename or change the graphics on the ebook and call it your own.
Finishing the Book
After you have the copy, or text written, you can design a 3d Standing book cover to make the item appear to be a tangible product (event though you will deliver the product digitally in a pdf).
Here is an example:
You can see in this eBook example, it shows a beautifully designed 3D ebook cover. You can create designs like this inexpensively with programs like My Ecover Creator for example.
Getting Leads
The final step is to set up an opt-in page where your website visitors can give you their contact information in exchange for the ebook or lead magnet.
You set up the opt-in page to your email list database and you can even set up automatic emails to them using programs like Aweber for example.
How to Set up an Ebook Quickly (without writing it)
To learn how to set up an ebook quickly, you can use programs like the 60 Minute Lead Magnet, which gives you a step-by-step training on how to set this up from start to finish in about 60 minutes.Put your offer or service inside the book embedded in links and then when the readers want help with their problem or need, they can click the links inside the book to go back to your website!
Hope this helps!
~Nate
